This term paper is prepared on Service Marketing in Banglalink. Focus of this term paper is Banglalink network quality is quite behind the competition and network quality is an important tool to evaluate the service quality, Banglalink is quite ahead in the competition regarding the network coverage and network coverage is an important tool to evaluate the service quality, Banglalink should focus more on customer care services though banglalink customer care service quality is the benchmark for the industry, Banglalink is quite behind the competition regarding the belief of the corporate subscribers about the network quality.
