This is a term paper on SWOT Analysis in Grameen Phone. This report is done as a part of our study and it helped us to understand the real life scenario of communication. This report also facilitated the understanding of the academic theories associated with the course of BBA. The purpose of this report is to identify the problems, services and prospects of private Call center and also the strengths and opportunities of Call center in the market which will help GP to retain the better position and to increase its profit. At the same time identify the problem faced and to find out a possible solution for the problems.