The prime objective of this article is to know about SWOT Analysis. A new SWOT analysis is a structured planning method helpful to evaluate the strengths, weaknesses, opportunities and threats linked to a project or in a very business venture. A SWOT analysis can be executed for a product or service, place, industry or perhaps person. It involves specifying the aim of the business opportunity or project and identifying the internal and external factors which can be favourable and unfavourable for doing that objective.