Snapchat announced on Wednesday that it is teaming with Ticketmaster to develop a new option for users to discover live entertainment events within the Snap Map. A new in-app Mini will provide access to the new feature. Snap Minis, in case you didn’t know, are third-party apps that exist inside Snapchat’s Chat area. Based on their choices, the new “Ticketmatcher Mini” matches users with events they might be interested in. Users can access the Ticketmatcher Mini by tapping the rocket icon in the app’s Chat section to get started. Users will then be prompted to complete a brief survey to gauge their interests.
The app will then provide a list of suggested upcoming shows based on your tastes, which you can peruse by swiping left and right. This, according to the startup, is a redesigned dating app that matches users with fascinating events rather than relationships. You may see if your friends have matched the same event if you find anything you’re interested in. You may also use chat to invite your friends to the event and create a guest list. Users can also publish the event to their story to see if anyone else is interested in attending. You’ll be led to Ticketmaster’s website to purchase tickets once you’ve decided on an event.
Through a new Layer on Snap Map, users will be able to browse upcoming events at nearby venues. This is the first time Snap Map has incorporated a partner through its new Layers feature, according to the business. Users may utilize Snap’s Layers feature to add data from some of the company’s developer partners directly on their map, allowing them to experience the world in a different light. Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Ireland, Italy, Mexico, Netherlands, Norway, Poland, Spain, Sweden, Switzerland, the United Kingdom, and the United States are among the 21 nations to receive the new Ticketmatcher Mini.
Snap stated a few days ago that it wants to introduce mid-roll adverts during Snapchat stories for Snap Stars, the platform’s top producers who must apply for the title. According to a Snapchat spokesman, this functionality is now in very early testing for a select group of U.S.-based producers, but it will be rolled out to all Snap Stars in the coming months. These commercials will display as mid-roll ads within their stories, with the creator receiving a portion of the ad revenue. A payment algorithm weighs elements like publishing frequency and audience interaction to determine the compensation.
