Vital objective of this article is to explain the process of Channel Management tactic. Channel management is usually a term that identifies the way a business or service provider of products makes use of various marketing strategies and sales ways of reach the greatest possible customer base. Channel management, like a process by which a company creates formalized packages for selling in addition to servicing customers in just a specific channel, really can impact your business— to begin, first segment your channels by such as characteristics, their requirements, buying patterns, achievements factors, etc. after which it customize a route management program that includes: Goals, Policies, Items, Marketing Programs. Defining a channel management technique for each segment allows you to be more successful within each segment, while gaining efficiency at the same time.