The Coloring Agent is the cosmetics for the pharmaceutical formulations. Colorants are mainly used to impart a distinctive appearance to the pharmaceutical dosage forms. Colorants are used as many purpose: Foods, Cosmetics, Medicines, Pharmaceuticals, Jewelry etc. Color additives are used in foods for many reasons: to offset color loss due to light, air, temperatures, moisture or storage conditions; to correct natural variations in color; to enhance natural colors; to provide color to foods.