This paper is prepared on Marketing plan in Natural Drink. Natural Drink is going to launch a new soft drink in the history of Bangladesh, “Pure Sugarcane”. We want to introduce fresh and quality natural drink. Though the competitors are big and tough, we will compete with them by producing drinks of various flavors. As it is a new product with new flavour most of the consumers will be attracted to try out for the first time, at least. The target market for Natural drink is middle to upper income families. The Natural Drink will be positioned as product that offers uncompromising protection for health as well as refreshing the mind and body.
