Bumble is Testing a Separate BFF App for Finding New People

Bumble is Testing a Separate BFF App for Finding New People

Bumble, a dating app, announced that it is launching a separate BFF app in select areas to help individuals find friends. The company has stated that it intends to deploy this software in the United States this year.

Mashable revealed earlier this week that Bumble is testing a new app in select markets. The company confirmed to TechCrunch that the app is being tested in the United Kingdom and a few other Asian markets. While it did not name the nations, TechCrunch discovered that the software is available on Android and iOS in Australia, New Zealand, and the Philippines.

“Bumble For Friends allows you to chat, meet new people, and make friends in a community that values kindness and safety.” “Whether you’re new to your neighborhood or simply looking to broaden your circle, Bumble For Friends is the simplest way to make new friends and find community,” according to the App Store description of Bumble’s new app.

Bumble is Testing a Separate BFF App for Finding New People

Bumble has also updated its app’s landing page, but the download button will most likely send you to the main app unless you’re part of the test in the aforementioned areas.

The app is free to use, but premium subscriptions are available for one week, three months, six months, and a lifetime. In-app purchases in the Bumble For Friends app include boosts for increased profile exposure and super swipes to get noticed by a specific person.

According to a Bumble spokeswoman, BFF mode accounts for 15% of the main app’s monthly active users. According to the firm, Bumble For Friends is aimed at people who are “looking for friend finding without being on a dating app.”

In 2016, the dating app added the BFF mode. As part of the BFF revamp, the firm began testing a “Hive” feature to build a community last year. However, no such functionality is mentioned in the new app.

Bumble’s latest app enters the friend-finding market, which already includes live streaming apps Yubo, LMK, Wink, Swipr, and Vibe.

Bumble just partnered with Spotify to allow users to quickly post their favorite shows and musicians on their profiles.