Marketing

Supply Chain

Supply Chain

Supply Chain include every business that comes in contact with a particular product, including companies that assemble and deliver component parts to the manufacturer. It is the network of all the individuals, organizations, resources, activities and technology involved in the creation and sale of a product, from the delivery of source materials from the supplier to the manufacturer, through to its eventual delivery to the end user. Supply chains underlie value-chains because, without them, no producer has the ability to give customers what they want, when and where they want, at the price they want.