General objective of this presentation is to discuss on Global Marketing, here analysis Global Marketing in International Business perspective. Major focus of this presentation is to explain how globalization affects new-product development. Here also discuss on why do organizations decide to enter international business, here focus on respond to enquiries from overseas and competition is in overseas markets. This lecture also discuss on 4 P: Product, Promotion, Pricing and Place (Distribution), this is most important for international business entry. Finally explain Grey Marketing, Grey Marketing means products are imported outside of the established distribution channel.
Presentation on Global Marketing
