The prime objective of this report is to analysis Marketing Strategy on Great wall Ceramic Industries Limited. General objectives of this reports are to analyze the comparative performance of Great Wall Ceramic Industries Ltd. and some other selected ceramic industry, to find out the position of Great Wall Ceramic Industries Ltd. in the ceramic industry, to find out how its present strategy, to analyze the industries performance in some key areas and existing problems of ceramic industries, to formulate a contingency plan as a safeguard for changing situation and to recommend some better solutions for solving the problems.