This article focus to discuss some strategies to develop Sales Effectiveness. Sales effectiveness means the ability of a company’s sales pros to “win” at each stage of the customer’s buying practice, and ultimately earn this company on the proper terms and inside right timeframe. Improving sales effectiveness is not merely a sales purpose issue; it’s a business issue, as it will take deep collaboration involving sales and marketing to be aware of what’s working and never working, and continuous improvement of the knowledge, messages, abilities, and strategies that sales guys apply as that they work sales opportunities. This article briefly explain some strategies, like: Know your customer, follow and nurture the leads generated, use prime selling time and Establish a dialogue.