Bank Al-Falah, one of the leading banks of Pakistan, is just a little away from the formal inauguration of its operation in Bangladesh. The bank has already got significant amount of success in Pakistan by giving special emphasis on its car loan service. Now in Bangladesh, it is considering the launching of its key elements of success-“car loan” by exploiting its early experience, although achieved under a separate circumstances.
Marketing plan of Bank Al-Falah for their car loan service
