Total customer value is the perceived monetary value of the bundle of economic, functional and psychological benefits customers expect from a given market offerings.
Lecture on Creating Customer Value, Satisfaction and Loyalty
![Lecture on Creating Customer Value, Satisfaction and Loyalty](https://assignmentpoint.com/wp-content/uploads/2012/02/Creating-Customer-Value-Satisfaction-and-Loyalty.jpg)
Total customer value is the perceived monetary value of the bundle of economic, functional and psychological benefits customers expect from a given market offerings.