Principle objective of this article is to explain importance of effective Communication Strategy. A new communication strategy is “the choice of appropriate communication objectives along with the identification of the suitable brand awareness in addition to brand attitude strategy”. Strategic communication often times will be either communicating an idea, a process, or data that satisfies an extended term strategic goal of your organization by making it possible for facilitation of advanced planning, or conversing over long kilometers usually using intercontinental telecommunications or committed global network property to coordinate activities and activities of operationally significant industrial, non-commercial and armed service business or battle and logistic subunits.