Marketing

How to Develop Competitive Advantage

How to Develop Competitive Advantage

Basic purpose of this article is to discus how to develop Competitive Advantage. Competitive advantage occurs when a corporation acquires or advances an attribute or combination of attributes that allows it to outshine its competitors. These attributes can include access to natural resources, such as high grade ores or affordable power, or access to highly trained along with skilled personnel human resources. In the more recent months a increasing competitive threat has emerge on this market. Changes in legislation plus a growth in demand was causing this particular once small, unattractive market to be very noticeable along with companies were responding to the growing need.