This article focus to Define and Discuss on Return on Equity. Return on Equity ratio measures the business enterprise organization’s efficiency at bringing in profits of net property and shows how well the corporation is doing with investment decision money. Return on equity is actually calculated as fiscal year’s net gain divided by the entire equity and usually expressed to be a percentage. Here briefly discuss on formula of Return on equity (ROE) = Net Income / Total Equity. Generally if ROE is high, the business company is considered as profitable and many investors will be ready to invest. But ROE does not provide you the right picture in many cases.