Brainstorming is the process for generating creative ideas, which is a conference technique of solving specific problems, amassing information, stimulating creative thinking, developing new ideas, etc., by unrestrained and spontaneous participation in discussion. It is so effective is that the brainstormers not only come up with new ideas in a session, but also spark off from associations with other people’s ideas by developing and refining them. Analysis, discussion, or criticism of the aired ideas is allowed only when the brainstorming session is over and evaluation session begins.
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