Basic objective of this assignment is to explain Marketing Concept. Marketing Concept insist of some elements, they are: Combining in an efficient way each of the resources of the firm to produce a product or service, Understanding the environment and the needs of consumers, Meeting the needs of customers with products or services produced, Addressing the opportunities and threats from the environment, Achieving the objectives on the firm which will be to make money, Doing involves with the good of society as the primary goal. Here also discuss some marketing terms, like: marketing mix, marketing environment, domestic marketing, export marketing, international marketing etc.
Assignment on Marketing Concept
