Super Bowl ads are getting more and more expensive, but businesses are still willing to pay.
According to Fox Sports, the majority of 30-second commercial ads cost $6 million to $7 million. Some of them were sold for more than $7 million. The cost of creating the advertisements in the first place is not included; complex, star-studded commercials are expensive.
In-game advertisements for Super Bowl LVII were sold out by Monday, Feb. 6, despite the exorbitant cost. By the end of the summer, the vast majority of those were reserved.
Although it is expensive, businesses are willing to spend a lot of money to get a chance to catch the interest of spectators at the most important athletic event of the year. The Super Bowl will be watched by more than 100 million people, making it a unique chance for advertising.
A little background: Business Insider claims that the price of an advertisement for the inaugural Super Bowl in 1967 was $37,500, or roughly $338,000 in modern currency. By the middle of the 1990s, the typical price was $1 million.
So which businesses are reserving ad space for this year’s Super Bowl? There will be a lot of advertisements for alcohol, snacks, vehicles, entertainment, and technology. One significant change from the previous year: Cryptocurrency companies are anticipated to skip this one.
Anheuser-Busch, a beverage behemoth, still has three minutes of national airtime in 2023 after terminating its exclusive advertising agreement. The floodgates have opened for other alcoholic beverage businesses, though, so you can anticipate seeing advertisements for everything from Coors to cognac.
This year, the majority of advertisements are leveraging humor, catchy tunes, and celebrity cameos to get your attention. There will be advertisements for everything from hotel reservations to avocados featuring Melissa McCarthy, Miles Teller, Adam Driver, Serena Williams, Anna Faris, and even Sarah McLachlan, who will parody her own frequently mocked animal welfare campaign.
