Article

Survey Methodology is the study of survey methods and the sources of error in surveys. It includes instruments or procedures that ask one or more…

Systematic Sampling is typically involves first selecting a fixed starting point in the larger population and then obtaining subsequent observations by using a constant interval…

Simple Random Sample is chosen in such a way that every set of individuals has an equal chance to be in the selected sample. In…

Concept Testing is the process of evaluating likely customer response to a product idea prior to its introduction into the market. It can be simple…

Email Marketing is an efficient way to stay connected with clients while also promoting business. It is a way to reach consumers directly via electronic…

Cost Per Impression is the measured of cost that one will pay when their ad is shown per one thousand impressions. It refers to the…

Behavioral Targeting is a method used by advertisers and publishers to utilize a web user’s previous web browsing behavior to customize the types of ads…

Display Advertising is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. It is flexible…

Supply Chain include every business that comes in contact with a particular product, including companies that assemble and deliver component parts to the manufacturer. It…

Telemarketing is often used to try to sell a product or service, but it can also take the form of surveys or information gathering. It…

Horizontal Integration are referring to a strategy in which a firm acquires similar firms to increase its market share and profits. It can lead to…

This article describe about Market Dominance, which is a measure of the quality of a brand, service or product relative to competition. It must see…