Display Advertising is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. It is flexible and allows to create numerous different campaigns so that it have full visibility into what works best for market and budget. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors. It is basically a service or technology for a company that takes care of all the ad campaign programs and by receiving the ad files it is able to allocate them in different websites.
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