Term paper on Sunsilk

Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever  group, which is now considered the world’s leading company in hair conditioning and the second largest in shampoo. Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerate’s “billion dollar brands”. Sunsilk shampoos, conditioners and other hair care products are sold in 69 countries worldwide. There is a higher level of customer preference level in terms of Sunsilk shampoo. The customers prefer Sunsilk shampoo as it satisfies their expected need. Secondly customers care on price