Term Paper on Brand Book of Easy group

The easy Group is the private investment vehicle of Steles, the serial entrepreneur. The easy Group is the owner of the ‘easy’ brand and licenses it to all of the ‘easy’ branded businesses, including easy Jet plc, the airline Steles started in 1995 and in which he remains the largest single shareholder. The easy Group profits by either selling shares in the businesses or by licensing or franchising the brand to reputable partners. The ’easy’ brand currently operates in more than a dozen industries mainly in travel, leisure, serviced office accommodation and other consumer facing sectors.