Marketing

Outbound marketing is a type of marketing that has been around for a long time. Outbound marketing, sometimes known as “interruption” marketing, is all about…

Inbound and outbound marketing are two of the most popular overarching marketing methods, and each has its own set of applications, advantages, and challenges. Inbound…

The fundamental distinction between a purchase request and a purchase order is that a purchase requisition is used to obtain internal approval to acquire goods…

Digital avatars, according to an associate professor of marketing at the University of Texas at Arlington, can replace a sales force and customer service employees…

Value-based pricing (also known as value optimized pricing) is a pricing approach that changes the price depending on the perceived value of the product rather…

An advertising budget is a forecast of a company’s promotional spending over a given period of time. Advertising is a component of sales and marketing.…

Volume discount is available for a number of reasons; it refers to the use of reduced rates to encourage a person or a company to…

I was one of the first investors in Lyft, Refinery 29 and Xamarin. I have been on the Midas list for the past three years…

In simple terms, a distribution channel (also called a marketing channel) is the flow from production or manufacturing to the final consumer/buyer that a good…

The process of a business raising the production of products or services in the same part of the supply chain is a horizontal merger, also…

A point-of-sale display (POS display) is a specialized type of sales advertising in which goods are shown near, next to, or in the buying area…

Advertising Elasticity of Demand (or simply Advertising Elasticity, sometimes reduced to AED) is a measure of the efficacy of increasing advertising investment in the sense…