In general businesses adopt a global strategy in global markets and a multi-local strategy in multi domestic markets. Competitive conditions across country markets are strongly linked together. Many of same rivals compete in many of the same country markets rivals vie for worldwide leadership. A true international market exists A firm’s competitive position in one country is affected by its position in other countries. Competitive advantage and disadvantages are based on a firm’s world-wide operations and overall global standing.
Strategies for Competing in Globalizing Markets
