Strategic Management of MARUTI SUZUKI

General objective of this Term Paper is to discuss on Strategic Management policy of MARUTI SUZUKI. Maruti Udyog Limited (MUL), established in 1981, had a primary purpose to satisfy the growing demand of a personal mode of transport, which is caused due to lack of competent general public transport system. This paper briefly discuss on marketing policy of India and worldwide Strategic Management system.

Suzuki Motor Company of Japan had been chosen from seven other approaching partners international. Suzuki was due not only to its undisputed authority in small cars but to commitments to actively bring to MUL modern-day technology and Japanese operations practices at Maruti Udyog Ltd.