Outsourcing Online is the business process of contracting third-party providers to supply goods which are delivered and purchased via the world wide web. Outsourcing Online emerged within the early 2000s, as well as advances in world wide web technology, as a feasible option for SMEs and entrepreneurs who lacked hidden financial resources to fulfill the costs related to traditional forms of outsourcing. The exponential expansion of Outsourcing Online may be attributed in part on the global economic recession, however there can be a strong indication that this method of doing business is becoming increasingly popular for SMEs and start-up businesses, regardless of the downturn, rather than due to it.