This lecture focus to Presentation on Business Research Methods. Here briefly focus on the Major Decisions in Questionnaire Design, Phrasing Questions and Classifying Surveys by Degree of Structure and Degree of Disguise. Here also Developing a Questionnaire process like, Avoid Complexity: use simple, conversational language, Avoid leading and loaded questions, Avoid ambiguity: be as specific as possible, Avoid making assumptions and Avoid burdensome questions. Finally create a Business Research Methods Questionnaire design as example and discuss on this.
Presentation on Business Research Methods
