Vietcetera, a digital media network based in Ho Chi Minh City that was founded for millennials and Gen Z, will widen its target audience after receiving $2.7 million in pre-Series A funding. North Base Media, a media-focused venture firm, spearheaded the fund round in two rounds this year.
Go-Ventures, Gojek’s corporate venturing arm; East Ventures; Summit Media; Genesia Ventures; Hustle Fund; and Z Venture Capital, Z Holdings’ corporate venture arm, which is controlled by SoftBank Group and Naver Corporation, were among the other investors.
Hao Tran and Guy Truong created Vietcetera in 2016, and it now has a monthly audience of 20 million people. AIA Life Insurance, Google, Facebook, Nestlé, MasterCard, Vingroup, and Tiki are among the sponsors. Vietcetera would also monetize by “prioritizing original content licensing and development,” Tran told TechCrunch.
Vietcetera will introduce additional vertical brands centered on women’s content, real estate, and personal finance in 2022 to serve more groups of readers, the network was originally designed for millennials and Gen Z users who sought “material going beyond showbiz, explosive news, and entertainment.”
North Base Media was created in 2013 by Marcus Brauchli, a former lead editor at the Wall Street Journal and the Washington Post, and Saa Vinni, the CEO of the Media Development Loan Fund; to invest in digital media businesses in regions where mobile internet usage is increasing. The News Lens, Atlas Obscura, Rappler, and Mojarra are among its other portfolio companies. The extra financing from Vietcetera will go into content, such as new shows and podcasts, mobile app development, franchise and content licensing, and future acquisitions.
“While firms like Ather have put a lot of effort into the product, the costly pricing, the delayed speed of manufacturing scale-up, and the limited debut in only a few cities previously were the main reasons for the product’s poor sales. The software-based features, range, peak speeds, and acceleration (currently the quickest EV scooter), boot space, and color options are the most important differentiators for Ola.” Vietcetera, a digital media community situated in Ho Chi Minh City that was originally designed for millennials and Gen-Z, will widen its target audience after receiving $2.7 million in pre-Sequence A funding.
Go-Ventures, Gojek’s company enterprise arm; East Ventures; Summit Media; Genesia Ventures; Hustle Fund; and Z Enterprise Capital, Z Holdings’ company enterprise arm owned by SoftBank Group and Naver Company, were among the buyers.
Hao Tran and Man Truong founded Vietcetera in 2016 and now boast a monthly audience of 20 million customers. AIA Life Insurance, Google, Facebook, Nestlé, MasterCard, Vingroup, and Tiki are among its advertisers. Vietcetera can potentially monetize by “prioritizing legitimate content material licensing and improvement,” according to Tran.
