The principle objective of this article is to know about Marketing Objectives and Strategies for New Product. Marketing objectives need to be compatible with the corporate objectives. While making a marketing objectives a strong should refer to its corporate goals, An off matrix and SWOT analysis to determine where the corporation stands now and where it desires to head. For Nestles new KitKat tavern, the An away matrix and promoting mix strategy are going to be analyses to produce a measurable and realistic objectives.