Market Analysis is determine the attractiveness of a market and to understand it’s evolving opportunities and threats as they relate to the strengths and weakness of the firm. It is one of the most important parts of any startup strategy. Market analysis will enable to lure investors, sidestep pitfalls, and most importantly, attract customers. It is also a part of the industry analysis and thus in turn of the global environmental analysis.It is also known as a documented investigation of a market that is used to inform a firm’s planning activities, and many other aspects of a company.
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