Major objective of this lecture is to Lecture on Organizational Markets and Buyer Behavior. The nature and size of organizational Markets has some characteristics, they are:Industrial Markets, Reseller Market, Government Markets and Global Organizational Markets. Business marketing is the marketing of goods and also services to commercial enterprises, governments, and other profit and also not-for-profit organizations for used in the creations of goods and services which they then produce and current market to other business people, as well as persons and ultimate consumers. Here also focus on Organizational Buyers, Organizational Buying Criteria and Reverse Marketing.
Lecture on Organizational Markets and Buyer Behavior
