Marketing plan is a comprehensive road-map which outlines an organization’s overall marketing efforts. Banglalink is new brand name of Shebaworld, which has been providing Global Service of Mobile (GSM) in the country since 1998. Orascom Telecom bought 100% share of Sheba Telecom and gave its new name as Banglalink aiming to provide quality service in Bangladesh. This presentation focus on the Marketing Plan of Banglalink.
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