“Email influences marketing strategies and enables overall business success. It’s a biography of an effective multichannel campaign,” said Melissa Sergeant, CMO of Litmus. “However, Apple’s mail privacy protection – announced earlier this summer with its iOS 15 update – is an attempt to delete metrics and data related to email.” In marketing this week, Sergeant Dives into the changes Apple is making through new privacy protections in iOS 15 and how these updates affect marketers. The sergeant leaves no stone unturned, covering the impact on consumers and how marketers can prepare for it.
Anna Heim, Extra Crunch Daily Reporter, interviewed some team members at the London-based agency Ascendant, regardless of the methods they use when working with startups. Climbers were recommended to us through our expert survey. If there are any growth marketers you enjoy working with, we want to hear about them. Please complete our survey.
Marketer: Kyle Lacy
Recommended by: Natalie Beaulieu, Seismic
Testimonial: “Kyle is a marketing master, and has successfully created a brand that is fun, engaging, and lively from the otherwise dull ‘sales preparation’ and ‘corporate LMS’ industries? He leads one more team as a writer, creative, performance marketer and coordinating team, which enhances the growth of the text through acquisitions by Seismic. Can’t wait to see what he does at Seismic!
Marketer: Jack Abramowitz
Recommended by: Frida Leibowitz, Debbie
Testimonial: “Jack is a personable, sharp, and a great helper overall. He really wanted to help and started adding value before formalizing our relationship. “He really made our project his own.”
Marketer: Nate Dame, Profound Strategy
Recommended by: Diana Tamblyn, Danaher
Testimonial: “[I] did a fairly extensive search for a content partner. [I] was impressed with their skills, their references (I talked to three people), and their growth forecast.
(Additional Crisis) Apple Changes Mail Privacy Protection and Email Marketers Must Be Prepared: Melissa Sergeant writes a guest column about changing email privacy and what it means for marketers. Sergeant says, “Litmus data collected from over one billion emails worldwide shows that Apple Mail accounted for 48.6% of the total shares across the iPads, Mac, and iPad in June 2021. Security will significantly affect the email marketer, the entire marketing team, and consumers in particular.
It also covers how sergeant marketers can prepare for these changes. For the British Agency Ascent, Growth Marketing is much more than a strategy: Anna Heim talks about her experience working with a British Growth Agency Ascent as a startup.
Ascendant co-founder Gus Ferguson told us, “We also know that perhaps the biggest obstacle to growth is that marketers rely on developers, which is such a rare resource. We notice that marketers are able to directly control at least basic marketing operations by implementing marketing frameworks at a basic level of business.”
