International Business

Entry Strategy and Strategic Alliances into Foreign Market

Entry Strategy and Strategic Alliances into Foreign Market

The Lecture is about entry Strategy and Strategic Alliances. The decision of which foreign markets to enter and the choice of entry mode. The choice of entering a foreign market must be based on an assessment of a nation’s long-run profit potential. There are a variety of ways in which a company can enter a foreign market. No one market entry strategy works for all international markets.