Enterprise Campaign Management solution is used to provide advanced management capabilities with the data used in order to conduct Outbound calling campaigns. Enterprise Campaign management solutions allow customer to offer a centralized control point for everyone data to be shipped to one or (typically) a number of dialers. Rather than transmitting down all customer records at the same time to the dialer, ECM solutions give you a real time feed to the dialer, sending only a small number of records at a moment.
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