Earning customer loyalty vomes down by giving people a reason to shop at your company, rather than going across town or hopping on-line and spending their money for a larger, better-known company. Once you gain the latest client or customer you’ll be able to enjoy their repeat business over and over as well while constantly offering them new product or service, with very high closing ratios and higher profit margins. However, you can’t just expect the crooks to be earning consumer loyalty automatically.