If you want your homepage to convert, make sure the user encounters as little uncertainty and friction as possible. Conversion may look of as a formula: Desire + Labor + Confusion = Conversion. When creating your website, keep this formula in mind. Your objective is to raise desire while lowering labor (friction) and confusion. People’s attention spans are limited, therefore if your homepage is confused, they will go.
This essay will dissect Ahrefs’ homepage, an all-in-one search engine optimization tool that enables marketers to do competitive analysis, audit their site’s search traffic, and identify keywords that will help them rank higher in search engines. This landing page dissection goes through all of the important areas so you can apply their conversion methods and copywriting ideas to your startup’s site.
Above the fold (ATF) is the first portion of your website that a visitor will view. This area is crucial since it is your opportunity to make a positive first impression on visitors to your website. If your ATF section is unclear or dull, visitors may leave without reading anything else.
Your most enticing characteristic should frame as a forceful declaration in your header. When you address your target audience’s main concern, you may make a strong assertion that encourages them to keep reading. Get [benefit] without [issue] with Ahrefs’ standard header template, It is the other way around in this case: You will not have any [problems] getting [benefit] if you use [product].
Many firms require SEO but lack the time or money to develop competence, according to Ahrefs. As a result, Ahrefs informs its users that they do not need to be SEO experts to utilize their service. The fundamental benefit is that consumers will receive more search traffic and rank higher on the web without having to learn SEO. The only method to move visitors down the relationship funnel is to use calls to action (CTAs). It is virtually hard to persuade someone to join without first encouraging them. Visitors have a natural aversion to signing up.
