The demand of brand cake in urban area is very much high then this people of non-urban area. Urban areas people are very much concern about brand. 33% rural people cannot aware of a brand cake where a lot more than 92% people in urban areas people are a lot concern about the make of a cake. So we can easily say that, in urban area we’ve got Fixed 8% and also in rural area 33% consumer can easily divert into the product, if we can easily full fill their particular demand easily. Without these in several area of Bangladesh folks cannot purchase an ice cream due to high price. So, we will offer an economy price for your people of this rural area.