Define and Discuss on Societal Marketing Concept

This article focus to Define and Discuss on Societal Marketing Concept. The societal marketing concept can be an enlightened marketing concept that holds that company should make very good marketing decisions by taking into consideration consumers’ wants, businesses requirements, and society’s long-term interest. It is related to the principles of corporate social responsibility and involving sustainable development. The societal marketing holds how the organization should determine the requirements, wants, and interests involving target markets.