Marketing

Customer Satisfaction in Marketing

Customer Satisfaction in Marketing

Customer Satisfaction is the amount of satisfaction provided by the goods or services of an company as measured by the amount of repeat customers. Customer Satisfaction is a term regularly used in marketing. This can be a measure of how products and services supplied by a corporation meet or meet or exceed customer expectation. Customer satisfaction is defined as “the number of customers, whose reported experience having a firm, its goods, or its providers exceeds specified achievement goals.