This article talks about Customer Knowledge, which refers to understanding customers, their needs, wants and aims. It is essential if a business is to align its processes, products and services to build real customer relationships. It includes intimate and tacit knowledge such as that of key account managers, and distant or analytic knowledge including database information about sales, web-behaviour or other analytical piece of data. Customer knowledge also organized and structured information about the customer as a result of systematic processing.
Customer Knowledge
