According to an email sent to subscribers, the change discreetly became effective at the beginning of the month. Some people may have missed it because Crave didn’t formally declare it on its blog or social media accounts. Crave has been contacted by MobileSyrup for comment; once a response is obtained, this story will be updated.
Despite this, Crave Mobile won’t be completely gone. As long as they keep their subscriptions active, users can continue on the $9.99/month option, according to Crave’s email.
This is significant because it happens just over a year after Crave debuted Mobile in late October 2021. The ‘Basic’ tier was then supplanted as the entry-level Crave subscription by Crave Mobile. Along with standard Crave fares like The Handmaid’s Tale and Letterkenny, it also features HBO movies like The Last of Us and The White Lotus.
Only smartphones and tablets can watch Crave video using Crave Mobile, though you can now cast to TVs as of this month. If you’re still a Crave Mobile subscriber, you won’t be terminated, but new customers cannot buy it. Additionally, this implies that you must currently have an active Crave subscription; otherwise, the Mobile option won’t be accessible.
However, Crave Mobile now enables you to cast to your TVs, which is another change. Prior to now, Crave’s mobile software or a web browser was the only option for mobile streaming.
There is currently only one Crave membership option, the “Total” package, which costs $19.99/month or $199/year (and is currently only $149.90). There is also a $5.99/month Starz add-on offered.
Just a few months after Netflix introduced its cheapest membership, the $5.99/month “Basic with Ads” plan, Crave removed its less expensive choice. Other U.S. streaming services like HBO Max, Hulu, and Disney+ also provide their own less expensive, ad-supported choices. It’s unknown if Crave plans to offer a Mobile substitute that’s also less expensive than Total.