The dubbing, subtitling, and access services firm Haymillian has been bought by Blu Digital Group, a provider of entertainment media technologies.
Blu builds a foothold in the UK, Greece, and Mexico after purchasing Haymillian, which provides services in more than 40 languages. Centrally placed and offering access to a larger pool of voice performers and localization experts is the newly expanded dubbing facility in Mexico. According to Blu Digital, the operations team in Greece also enables prompt connection with customers and suppliers.
With the acquisition, Blu is now better equipped to provide localization and access services, as well as to grow its market share in the Middle East, Europe, and Latin America. According to Blu Digital, the project aims to meet the expanding localization requirements of the entertainment sector and to support industry efforts to improve the accessibility of content for people with hearing loss or visual impairment through the provision of access services (closed captions, subtitles for the deaf and hard of hearing, and audio description).
According to Paulette Pantoja, CEO of Blu Digital Group, “when we launched our localization division to complement our content distribution and software divisions, we saw a gap in the market for full-service media management facilities which integrated localization into the content distribution workflow.” We significantly expand our localization footprint by acquiring Haymillian, adding services and territory in important regions. The end-to-end workflow, which takes customers from post-production all the way through packaging and final distribution to platforms, may now incorporate our in-house project management systems. We are thrilled to have the Haymillian team join the Blu Digital Group family and embark on the subsequent chapter of our growth story.
Aida Martirosyan, managing director at Haymillian, said in a statement, “We are thrilled to join Blu Digital Group and combine their experience in digital media management with Haymillian’s know-how to better adapt to the increasing needs of the entertainment business.” To maintain improving at what we do — assisting the entertainment sector in reaching a bigger audience with its content — “we are going to build on the experience of our talent pool and internal teams.”
After purchasing Central Post LA, an audio recording studio in Hollywood, in May 2022, Blu Digital increased the scope of its English dubbing capabilities. According to the business, the facility has allowed Blu Digital Group to dramatically expand its localization services.
