Since 1996 Grameen Phone is driving its car on the high way of telecommunication industry of Bangladesh and they have achieved the position of market just because of their quality service, extensive marketing research, and well infrastructure and for an exclusive management team; where the competitors are far behind them. Grameen Phone has got the highest number of subscriber.
Strengths:
Good Owner Structure
Availability of Backbone Network (Optical fibber)
Financial Soundness
Market Leader
Brand Name / Grameen Image
Skilled Human Resource
Largest Geographical Coverage
Good Human Resource and Infrastructure Installation all over the country through Bangladesh Railway and Grameen Bank
Access to the widest rural distribution network through Grameen Bank
High Ethical Standard
Highest and advanced value added service provider.
Weaknesses:
Mixture of different cultures is used as an excuse not to solve problems
Too much inside out thinking in the company
Different departments not working together
Poor interconnection with BTTB
Complicated price structure
Billing System can’t handle sophisticated billing
No long-term Distribution/Channel strategy
Opportunities:
Economic growth of Bangladesh
New and better interconnection agreement
Huge need for telecom services
Increased intentional activities in Bangladesh
Declining prices for handsets
Future privatization of the fixed network
New international gateway
Demand for inter-city communication
Growth in other operator will give more connection.
Threats:
More rigid government regulations
More influence of competitors on the fixed network
Change of government might lead to competitors having more clout
Devaluation of Taka
National catastrophes
Sabotage of installation
Non-co-operation of government and fixed PSTN (Public Service Telephone Network)
Risk of fire in GP’s Installations
Price war
Non-availability of funds
BTTB has limited capacity for interconnections
New Tele-talk; a cheaper mobile phone service is launching which is government owned.
Lastly I can say that there is threats and weaknesses are simple than the strengths and opportunities.GrameenPhone must be able to achieve their goal.
SWOT Analysis of Grameenphone
Strengths:
- Availability of Backbone Network (Optical fibber).
- Financial Soundness.
- Market Leader.
- Brand Name / Grameen Image
- Skilled Human Resource.
- Largest Geographical Coverage.
- Good Human Resource and Infrastructure, installation all over the country through Bangladesh Railway and Grameen Bank.
- Access to the widest rural distribution network through Grameen Bank.
- High Ethical Standard.
Weaknesses:
- Mixture of different cultures is used as an excuse not to solve problems
- Too much inside out thinking in the company.
- Different departments not working together.
- Poor interconnection with BTTB.
- Complicated price structure
- Billing System can’t handle sophisticated billing.
- No long-term Distribution/Channel strategy.
Opportunities:
- Economic growth of Bangladesh.
- New and better interconnection agreement
- Huge need for telecom services
- Increased intentional activities in Bangladesh
- Declining prices for handsets
- Future privatization of the fixed network
- New international gateway
- Demand for inter-city communication
- Growth in other operator will give more connection.
Threats:
- More rigid government regulations.
- More influence of competitors on the fixed network
- Change of government might lead to competitors having more clout
- Devaluation of Taka
- National catastrophes.
- Sabotage of installation.
- Non-co-operation of government and fixed PSTN (Public Service Telephone Network).
- Risk of fire in GP’s Installations.
- Price war.
- Non-availability of funds.
- BTTB has limited capacity for interconnections.
