Advertising Practice of Real Estate Industry

Introductory part of this term paper is to discuss and analysis on Advertising Practice of Real Estate Industry of Bangladesh. Based on the problem discussion, the purpose of this report is to gain a deeper understanding of how Integrated Marketing Communication in Advertising Practice is used strategically within the Real Estate Industry. Other objectives are considered under this report: identify the major marketing communication tools used by Amin Mohammad Group and evaluate the comparative benefit of each. Finally analyze to measure the effectiveness of advertising practice and find out the most effective way of IMC tools application.