An online survey is a questionnaire the target audience can complete via the internet. Online survey software are created as Web forms using a database to retail store the answers in addition to statistical software to deliver analytics. People tend to be encouraged to complete online surveys by an incentive such as being entered in order to win a award. Online survey software have not been easier. Qualtrics Research Suite software allows you to master purchaser insights. These insights drive strategy and they are used to anticipate the wants of customers.