Questionnaire

Mobile Operator’s Strategy Mobile operator’s basic strategy is coverage of both urban and rural areas. In contrast to the “island” strategy followed by some companies,…

Distribution System of Milk Vita Distribution Decisions: It is the most important part of any company as well as Milk Vita. Distribution of any company…

Strategies for Effective Bank Marketing in Bangladesh Since the inception of globalization in Bangladesh, banking sector has undergone various changes. Introduction of asset classification and…

Promotion Mix In the formulation of marketing mix the bank professionals are also supposed to blend the promotion mix in which different components of promotion…

Marketing Mix for Banking Services The formulation of marketing mix for the banking services is the prime responsibility of the bank professional who based on…

Consumer Behavior and Segmentation Need for segmentation PhilipKotler has described the dilemma of the seller (especially, a seller dealing with masses, e.g. banks) as follows:…

Conception about marketing of Banking Services. Evolution of the Marketing Concept The Role of marketing in the banking industry continues to change. For many years…

The Promotion Mix: To inform, influence, and remain customers or general public popular use personal selling (Person-to person approach) and advertising, sales promotions, publicity (Non-personal…

Marketing Plan: Marketing plan includes many things, these are as follows- Pricing: We should make our product pricing according to the customer’s paying ability. We…

Price analysis  The price prevailing in the market at any given time and determined by the forces of demand and supply is the market price.…

Promotion Activity and Advertisement Advertising is an evolving business function. It was traditionally used to announce the availability of products in customer, brand building, positioning…

Marketing Mix This is a traditional approach to marketing planning which is based on the four Ps: Product policy: Product is, in fact, the range…