Marketing
Consumer Behavior: Origins and Strategic Applications
The field of consumer behavior is rooted in the marketing concept, a business orientation that evolved in the 1950s through several alternative approaches toward doing…
Lecture
Management
Lecture on Learning
Learning means the acquisition of knowledge or skills through study, experience, or being taught. Learning is not compulsory; it is contextual. It does not happen…
Management
Presentation on Introduction to Business
Business is defined to be the system of exchanging goods, services, or money for mutual benefits or profits.During earlier days, people used to exchange goods…
Organizational Behavior
Theory of Personality
General objective of this study is to present on Theory of Personality. A personality trait that measures an individual’s ability to adjust his or her behavior to…
Computer
Publishing Pages on a Unix System
This study briefly present on Publishing Pages on a Unix System. This is tutorial study focus on e-commerce technology. Here briefly explain how to publish these…
Computer
Lecture on Networking
In a network, communications equipment is used to connect two or more computers allowing the sharing of various hardware, software, and data resources. Some communications…
Computer
The Internet and World Wide Web
Principle purpose of this lecture is to present on Internet and World Wide Web. Early on researchers began to find new uses for the Internet, beyond its…
Architecture
An Introduction to Information Architecture
Information architecture is the science some would insist art of defining the structure, organization, navigation, labeling and indexing of a Website. It is the role…
Technology
E-commerce Hardware and Software
E-commerce get depends on the vendor. In general the vendor maintains the equipment and software and sells them in standardized packages. Part of the package…
Strategic Management
Strategy and Competitive Advantage in Diversified Companies
Basic purpose of this lecture is to present on Strategy and Competitive Advantage in Diversified Companies. The competitive benefits of its diversification strategy, it must thoroughly…
Organizational Behavior
Implementing and Executing strategy in Culture and Leadership
An organization’s capacity to execute its strategy depends on its “hard” infrastructure its organization structure and systems and on its “soft” infrastructure its culture and…
Strategic Management
Evaluating Company Resources and Competitive Capabilities
General purpose of this lecture is to present on Evaluating Company Resources and Competitive Capabilities. Despite the importance of attaining competitive advantage in organizations, there has been limited…
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